Our oceans are essential for all life on earth, however, man-made interference has left marine ecosystems on the brink of collapse. Many ocean ecosystems are now past a point where they can regenerate simply by being left alone. Without urgent intervention, we risk losing the chance of restoring these essential habitats.

The Blue Oceans Impact Concept devotes 50% of our management fee profits to help find solutions to this immense problem, plus, we’ve employed economic ecologist, Anya Phelan, to guide our strategy and to advise on project selection and impact measurement.

Find out more about the Ocean Impact Project here.

Will Simpson grew up as a third generation cattle grazier in Western Queensland. His experience fuelled both his passion for sustainability, and his appreciation for the devastating effects of climate change and environmental mismanagement on the land. 

Will is devoted to sustainability, to eliminating human and animal suffering, to regenerating sustainable ecosystems, and to the evolution of sustainable economies.

His passion for investing began at a young age. He traded stocks while on school holidays, and he studied the teachings of Benjamin Graham, John Burr Williams, Charles Munger, & Warren Buffett. As he grew older he adapted their teachings to develop his own sustainable, value-based, investment principles.

He completed a bachelor’s degree in Animal Science at the University of Queensland, and promptly took a humanitarian route with NGO Oaktree, he worked to advance the education of disadvantaged children in Kwa Zulu Natal, in South Africa.

The work was important, but Will wanted to go deeper, to deal with the core issue of economic sustainability. He felt education and a better quality of life would naturally flow from better economic opportunities. 

From the humanitarian space he transitioned to developing a factoring-business. He spent four years building the business, and the process taught him a lot about both effective management, and how to invest.  

In 2015 he went back to UQ to complete his MBA. This was a quantum leap in his education. It exposed him to the power of social enterprise and sustainable investment. And it solidified his view in the power of financial markets to drive change by providing capital to companies innovating to make the world a better place. 

Despite his energy for investing in the new breed of businesses, he couldn’t shake a sense of unease about the illogical methods of mainstream investors. It was so prone to poor results, and Will wanted to prove that his concentrated, value-based approach would yield outperformance. 

In 2016 he launched Blue Oceans Capital to scale-up his investments into sustainable companies, and to drive the evolution of our economy. 

He allocated all his investable wealth into a concentrated portfolio of global listed companies. Over 4 years he built a track-record, proving both the outperformance potential of sustainable investing, while also demonstrating the power of his unique approach. By driving investment into innovative companies, investors can actively accelerate the transition to a sustainable global economy. This is Will’s mission, he’s excited about the potential of his fund to reduce both human and animal suffering, to improve natural ecosystems, while also increasing the wealth, prosperity and wellbeing of his clients.